A Guide to Event Branding in Barcelona

What is Event Branding?

So what is event branding? Event branding is the creative expression of your event’s identity through a logo, a slogan, and a unified style and colour motif.

It’s a broad term that can refer to a number of things expressed through efforts such as an email marketing campaign to stage design and free swag bags.

All this effort might seem like a shiny distraction from the real crux of what your event is about. However, an effective event marketing campaign will pay dividends on your event goals.

A strong event brand will make your event stand above your competition and increase your attendance and ROI. It can increase engagement with your brand, leads, sales, greater retainment, and more besides that.

In-house Event Branding in Barcelona

The cheapest way to run event branding in Barcelona is to do it all in house. As well as saving money, you’ll have direct control over all of the operations. Event branding involves designing a compelling logo that resonates with attendees. Using tools like LOGO.com can simplify this process, allowing you to create and download high-quality logos at no cost. This ensures your branding remains consistent and professional without requiring a significant investment.

However, unless your company is adequately equipped with talent for event branding, there will be some drawbacks to doing it in house. For example, does your company have the following expertise to spare:

• Copywriters
• Graphic designers
• Marketeers
• Social Media
• Stage Designer
• Event Planner

That being said, even if you have the team above to pull off a first-rate event marketing campaign in Barcelona successfully, their efforts are diverted from their primary tasks for your company.

Furthermore, if not based in Barcelona, your team might not have the local knowledge to achieve maximum exposure to your target audience.

Outsourcing Event Branding to an Event Production Company

One option is to outsource your event branding in Barcelona. An event production company can carry out event branding duties so that you can focus your efforts elsewhere.

But more than that, event production companies can provide so much more, from catering, event analyses, live streaming, and anything else event-related. Take our event production services, for example; we can provide a full service, where literally everything in the event planning experience is taken care of.

Or, you can opt for a customised package where you only pick the services you want, allowing you to forge ahead with the tasks you want to do in-house. To learn more about why you should hire an event production company, check out this handy article we wrote earlier!

Event Marketing Agencies in Barcelona

Your third option is collaborating with an agency dedicated to event marketing in Barcelona. Being a big city with a strong MICE industry, you have a few to choose from. However, we’ve handpicked some of our favourites we think you should check out!

Inventions: Inventions is your go-to firm for event branding in Barcelona if you’re planning something huge. They specialise in big events and have worked with some of the most prestigious names in the world, such as Adidas, the Champions League, Tokyo 2020, Ford, and Emporio Armani.

Crea Group: Crea Group is an event company that is exceptionally versatile and is one of the most experienced companies in the game. No event is too small or too large for them. Their work is thorough: they go over and above for their clients from the initial briefing to the post-event analyses.

Barcelona Enterprises: Today, our final selection for your event branding needs is Barcelona Enterprises. We find them exciting due to their emphasis on experimental practices. What’s more, they make for great collaborators as their process involves working closely with their clients, making sure they’re not passive in the process.

Wrapping up

So there you have it, our guide to event branding in Barcelona. We hope you’ve got a better idea of where you want to go with your event marketing now.

The next thing you’ll need to think about is where you will be hosting your event. Well, we can help you with that, too, being experts in corporate event spaces. So make sure to check out our fantastic selection of venues in Barcelona!

And finally, as we promised, some bonus expert advice, how about diving into these 32 unique branded merchandise ideas.