5 Tips to Build a Sophisticated Event Website

18 August 2021
18 August 2021
5 Tips to Build a Sophisticated Event Website

Creating a website is the opportunity to spread the word about your event and maximize attendance. To harness the power of your website, you need to ensure it reaches your target audience and engages them. Here is how to design a killer event website in five simple steps: Invest in User-Friendly Website Design By creating…

Invest in User-Friendly Website Design

By creating an aesthetically appealing website, you will keep audiences engaged. Here are a few rules to follow:

Keep your website easily navigable.

Event websites often have a linear design. One-page websites with simple layouts are a perfect option for event sites. They let you provide key event information without overwhelming them. Most importantly, you can easily optimize one-page sites for mobile experiences. Whether your website has one or multiple pages, keep its information architecture simple and use VDS Servers to provide more speed and effectiveness as well as log monitoring and synthetic monitoring of its functionality. Insert a navigation menu, search features, and CTAs to guide users towards converting. Consider contacting a website design firm to help you with this. Alternatively, you could try using an online website builder.

Use high-quality images and videos to boost user engagement.

You can use the photos from previous events. They can serve as a preview of what users will experience once they sign up. On-brand videos can boost user engagement and inspire conversions. That could be footage from your previous events, attendees’ testimonial videos, or videos that list the top speakers.

Design attention-grabbing CTA buttons.

Optimize for Search Engines

Once you create a spotless event website, you want to boost its visibility and increase attendance. To optimize your website for Google searches, you should:

Choose an SEO-friendly domain name.

When users google your event, they should spot your website at the top of Google’s search pages. Therefore, a domain name should match your event’s name. To stand out, play with TLDs. While choosing an SEO-friendly domain name for your event, considering a .io extension could set you apart. Learning about .io domains can provide insights on how they enhance your brand's digital presence. This choice is especially pertinent for tech and startup events, lending a modern, innovative angle to your website. For example, the .me extension helps you create a personal domain name or turn it into a call-to-action.

Use the event schema markup.

Optimize your on-site elements.

Promote your website on ticketing marketplaces.

Keep It Informative

  • Provide the event agenda with strict timetables, schedules, and locations.
  • Include the details about the event venue, such as its exact location, style, capacity, catering, technologies, nearby accommodation options, etc. Platforms like Eventflare let you book the entire event in one place, from booking the conference room to finding hotel rooms for attendees.
  • Make a list of your headlining speakers easy to find.
  • Feature sponsor’s creative logos on your website.
  • Provide company data and contact information.
  • Inform visitors about ticket pricing and registration options. That is also the opportunity to insert additional CTA buttons.

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Provide Social Proof

It is in human nature to conform to the attitudes of wider social groups. Before registering on your website, visitors will seek other customers’ reviews and testimonials. For your potential leads, social proof is evidence that your company is legitimate. There are various types of social proof marketing. For example, ask your customers to write testimonials. Publish them on your website along with their names, company titles, and photos.

Offer a Seamless Registration Process

For starters, make your event registration button prominent. It should be easy to find without any unnecessary scrolling or click-throughs. To minimize website bounces, simplify your registration forms and avoid asking unnecessary questions. Finally, remember that effective customer service is vital to event promotion.

Add question forms to your website, insert live chat features, and share your contact information. Create an FAQ section for users who prefer self-service. You can also use a client self-service portal to streamline common inquiries and provide helpful resources, reducing the need for direct assistance and improving overall user satisfaction.

Over to You

When built strategically, website design can significantly improve the exposure of your online event. By implementing the above-mentioned tactics, you will put your event website in front of the right audience. Above all, you will drive website traffic, boost user engagement, and offer frictionless event registration.

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