Discover the event industry’s latest tips, tricks and trends
From Clicks to Crowds: Event Marketing Stats That Drive Action
Here's a scenario most event planners know all too well: scroll through LinkedIn and it's easy to believe an event is destined for success. A simple post collects hundreds of likes. A teaser video racks up views. A newsletter announcement shows a promising open rate. Yet when the doors open, too often the room feels emptier than the internet suggested.This mismatch between online buzz and in-person turnout is a familiar headache. What's changing now is the availability of event marketing statistics showing which tactics actually move people from digital curiosity to physical commitment, often in surprising ways.In this article, we'll explore the surprising event marketing statistics that separate casual online engagement from actual turnout. We'll dive into the performance of social media, email, registrations, ROI, and experiential marketing, and we'll translate those numbers into practical takeaways you can apply to your own marketing campaigns to drive sales.(Photo Credits:...
The Hook Formula: Social Media + Neuromarketing for Successful Events
Have you heard about the Hook Formula? Not to be confused with Nir Eyal’s Hook Model or the popular ‘Hook Story-Offer’ used by copywriters worldwide, the Hook Formula we’re referring to is a widely used marketing term that every event planner who wants to up their game needs to know. If you haven't heard of it, don't worry. This article will clear up the mystery and help you apply it to your next event.Before we begin, think about why people show up to an event. It's usually not the line-up, the speakers, or the venue that attracts them. Emotion is at the core of why people turn up, i.e., it's about how the event makes them feel. That's where the Hook Formula comes in: a blend of clever social media strategy and neuromarketing principles that tap into the way our brains actually work.It may sound a little technical, so let's break it down the marketing way. Think of the Hook Formula as using a few proven psychological triggers to make your event stand out online. When you apply these triggers in your social media posts before, during, and after your event, you'll have people lining up to register, share, and show up.(Photo Credits: Unsplash)
How Private Client Events Drive Growth: A 2025 Playbook
We're heading into the final stretch of 2025, and one thing remains true: growth comes from relationships. And the best ones? They still happen face-to-face. More companies are turning to small, private client events to strengthen loyalty and spark new opportunities.These events aren't the usual networking circuit. They're quieter and more intentional, providing attendees with the space for genuine conversations. The businesses that see these moments as part of their growth strategy, not just a social nice-to-have, are the ones destined to lead the way in 2026.(Photo Credits: Unsplash)
How to Choose the Best Conference Venues
When it comes to planning a conference, the venue is probably one of the biggest decisions a planner has to make. Not only is it one of the first decisions that needs to be made, it shapes everything else that comes after it: the mood, the floor plan, and the decor. It's the space that creates that first impression on event attendees. For this reason, having a conference venue checklist is crucial.But that's not all, the right space helps everything flow. Attendees feel comfortable, event planners can focus on the content rather than the logistics, and the event as a whole comes together like clockwork. From a small workshop tucked away in a quiet spot to a large international gathering in a city centre, the venue frames the experience. It reflects back on the organisation behind it. This guide looks at what to consider when choosing potential venues: how many people the space can hold, how easy it is to get to, the quality of the tech, the availability of breakout rooms, the food and drink on offer, and those thoughtful details that take an event from good to genuinely memorable. These are all part of smart event venue selection criteria that every planner should keep in mind.
The Benefits and Drawbacks of AI-Generated Art
AI has made it possible to turn almost any idea into an image. A figure in medieval armour, a dragon in neon-pink drinking coffee in Rome—these aren't painted on a canvas or sketched in a notebook, but generated in seconds from a line of text. What once stayed locked in imagination now appears instantly on screen.It can be tempting to play with the fringes of the human imagination. There's a sense of almost child-like wonder in seeing something so improbable appear out of nowhere, but it also feels unsettling. For every door that's opened, allowing millions to experiment, create, and play, there are new tensions. Who owns the result when the process relies on countless existing works? What happens to artists trying to earn a living in a space where machines can churn out images at scale? And lastly, what about the wider costs, from questions of originality to the environmental footprint?AI art exists in that in-between space. It's shiny, new, and full of possibility, but also tangled in ethical and practical concerns. To truly understand what it means involves looking at both sides: the creative freedom it offers and the challenges it introduces, and asking whether the future of AI-generated images will be as bright as it seems, or clouded by the issues it creates along the way. (Photo Credits: Unsplash)
Top Venues in France for Memorable Corporate Holiday Events
Giving their employees and partners a memorable corporate holiday event is vital to keep them working with a refreshed mind and putting their maximum efforts into business growth. A corporate event should have a lasting impression. And they can only do it if they choose a destination as iconic as France. There is so much to see here, and the blend of luxury and sophistication is enough to attract countless companies for their corporate holiday events. So, Professionals in search of the best venues in France for corporate holiday events will not be disappointed here.In this blog, we will talk about some incredible French venues that companies can never go wrong with. Whether they are looking for historic Château, luxury hotels, lush vineyards, or seaside resorts, they will get it all in France. Let’s explore some stunning French venues for the next corporate holiday event that are favourites of many UK companies, guaranteed to provide everyone with a great experience.
Beyond Bacalhau: Why Portugal’s Food Scene Is a Game-Changer for Corporate Retreats
Most visitors remember their time in Portugal, and odds are it's not the castle tour or the keynote but the grilled sardines eaten with fingers by the beach, the shared laughter over Vinho Verde, or the unexpected joy of a flaky pastel de nata still warm from the oven. In Portugal, food is the main event, and for companies planning corporate retreats, that matters.The best retreats aren't built around rigid schedules or beige conference rooms. They're shaped by moments that feel genuine—meals that spark conversation, settings that invite openness, and shared experiences that bring people closer. Portugal delivers all of that effortlessly. From hands-on cooking classes in vineyard kitchens to sunset dinners on tiled terraces, here's how Portugal invites teams to slow down and rediscover the human side of work.Image Source
The Ultimate Checklist for Transformative Networking Events
Networking events get a bad rep for being all about small talk and no real connections, which is unsurprising considering that standard networking events all follow the same formula of cliche ice-breakers and forced interactions that often end with participants hovering at the food table, avoiding eye contact.But it doesn't have to be like that.A well-planned networking event should do one thing well: make it easy for people to have good conversations. It should give people real opportunities to connect without being overly structured or forced.Here's a checklist to help you pull that off. (Photo Credits: Unsplash)
Planning a Corporate Retreat in Europe Can Be Easy!
Corporate retreats in Europe are common for many reasons. Companies want to reward top employees for outstanding performance; business partners want to celebrate a new deal which has been closed; and the marketing team wants to release a new product in style. It is very common for companies to plan corporate trips with DMC Travel. Travel industry professionals know that planning corporate retreats is no easy feat. Coordinating dates, juggling logistics, and building contingency plans takes experience — and the right tools. That’s where Eventflare comes in. As a platform dedicated to curating unique venues and managing every detail of corporate events, it helps take the stress out of retreat planning. The checklist below will walk you through the essentials to make it even simpler.(Photo Credits: Unsplash)
How to Build Interest for a Corporate Event
According to a recent Research and Markets report, the global corporate events market is expected to grow from $325 billion in 2023 to nearly $600 billion by the turn of this decade.This presents an incredible opportunity for businesses seeking to leverage corporate events to fuel their sales funnel and expand their business. Although small events, those with fewer than 100 attendees, are quite common, they may not offer the same kind of ROI that large corporate events provide.The key challenge here is to build adequate interest and exposure for these events to elevate them from a few dozen attendees to a large show with hundreds of participants. This article explores the strategies that can help businesses in this regard.(Photo Credits: Pexels)
AI and the Events Industry: Innovation or Disruption?
For an industry built on people: handshakes, shared coffee breaks, applause, and afterparties, the idea of turning over control to artificial intelligence might seem like the opposite of what events are all about. But AI isn't showing up in a robotic suit, trying to replace your event planner with a chatbot. From automating boring logistics to creating hyper-personalised guest experiences, AI is already shaking up how the industry operates. The question to answer is: will this be a long-overdue upgrade or the beginning of an industry shake-up?Let's dive into the world of AI-powered events, where the coffee is still hot, but an algorithm might run your check-in.(Photo Credits: Unsplash)
Cybersecurity Strategies Every Event Planner Should Know
With professional events now relying on digital technology, cybersecurity must be considered a top priority when planning and managing them. After all, they involve the collection and exchange of sensitive data such as personal information, corporate data, and payment credentials. These are all prime targets for cybercriminals.In the event of a data breach, the reputational damage to the host and financial loss for both the host and attendees can be crippling. Planners need to adopt a strategic and proactive security-first mindset for any event by implementing the 10 cybersecurity strategies outlined below to ensure a safe and functional event.(Photo Credits: Pexels)
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