A Guide to Event Branding in Dubaiby HarryPrince, 29 September 2022
Welcome, event planners, to our guide to event branding in Dubai. Here we’ll be discussing everything from event branding basics to exploring all your options when it comes to event marketing in Dubai.
In short, we’re leaving no stone unturned. So read through, and you’ll be in a commanding position to choose the right event branding strategy in Dubai for you!
And make sure to read all the way to the conclusion, where we’ll have some bonus expert advice for you. Good luck, and enjoy!
What is Event Branding?
So, before we dive in with the actionable leads, let’s first remind ourselves what event branding is.
N.B. this is just a quick overview, mind you. You can read our ultimate guide to event marketing here.
In short, event branding is a creative expression of your event’s identity. It can come in many forms, such as a cool company logo, slogan, general unified message, style, colour motif, and so on.
That concept is then disseminated through several things through an orchestrated campaign things as emails, social media posts, event swag, stage design, and more.
To boil it down to its core, your event branding in Dubai is extremely important. The competition in the event industry is tighter than ever. So the only way to get to the top is with effective event marketing in Dubai – on top of a quality event, of course!
If you get it right, the results are many, from an increased engagement with your brand to new leads, sales, greater retainment, and more besides that.
In-house Event Branding in Dubai
Your first option to carry out event branding in Dubai is to do it in-house. The advantages of this are creative control and cost saving.
However, as we said, competition is fierce. So unless you already have the talent in-house the project could be compromised. For example, you will need personnel with the following expertise:
- Graphic designer
- Social Media Professional
- Stage Designer
- Event Planner
You also need to consider that this will stop them from carrying out their regular duties. And secondly, if they’re not local to the area their inside knowledge of event marketing in Dubai could hinder them from doing an effective job.
Outsourcing Event Branding to an Event Production Company
Your second option for event branding in Dubai is to collaborate with an event production company. This will give you peace of mind in two ways: firstly, if you choose the right company, you can be sure you’ll get a quality service; and secondly, it saves you the time of doing it yourself.
And best of all, your event production company can take more tasks off your hand, from catering, event analyses, live streaming, and anything else event-related.
That’s what our clients love about our event production company: we offer a customisable buffet of event planning services.
To learn more about why you should hire an event production company, check out this handy article we wrote earlier!
Event Marketing Agencies in Dubai
Your third option is collaborating with an agency dedicated to event marketing in Dubai. Here we’ve highlighted some of our favourites.
GTECH: GTECH is a bespoke service that specialises in email and social media marketing, and has a particular focus on post-event marketing solutions in Dubai.
Evox: Evox is a cool option for event branding in Dubai as they focus on immersive and meaningful experiences for attendees.
Urban Events: Urban Events is your option if you’re interested in experimental and creative event branding in Dubai!
And that’s a wrap. Now you know all your options when it comes to event branding in Dubai.
Your next mission is to figure out where to host your event. Well, we just happen to be venue experts as well. So go and check out all our amazing venues in Dubai right away!
And finally, as we promised, some bonus expert advice. How about diving into these 32 unique branded merchandise ideas?
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