How Eventflare Ran Stryker's Two-Night Product Launch in Barcelona
by Micaela Navarro, 13 August 2026Updated 17 August 2026
When Stryker, the global medical technology company, planned the launch of a product from its Acute Care business, the setting had to match the moment. The plan: bring around 100 guests to Barcelona for two consecutive evenings, each with its own personality.
The brief from the client's event planning team was precise. Night one: a welcome reception, casual and warm, with cocktails, heavy hors d'oeuvres, and a standing format with some seating, ideally somewhere with speakeasy character. Night two: the launch itself, elevated and elegant, formal but not stuffy, in an interesting and unique venue, with a DJ, sound for speeches and toasts, and branding on the screens.
And rather than filing a separate enquiry for every venue, the client wanted one partner to run the whole search. Eventflare picked up both nights at once.
The Speakeasy Welcome That Opened Night One
For the welcome reception, Eventflare secured the Cabaret at The Barcelona EDITION, the hotel's intimate, speakeasy-style venue, built for exactly the sophisticated but relaxed first evening the client described. Eventflare negotiated the space and its packages directly in Spanish, arranged the production through the venue, and shaped the evening as briefed: five hours of cocktails, substantial bites, and conversation for 100 guests.
The client's verdict arrived the next morning, in writing: the evening went great, and people absolutely loved it.
The Glass-Dome Dinner That Closed Night Two
For the launch night, the client scrolled through what Eventflare had on offer in Barcelona and fell for one venue in particular: a spectacular glass dome in the heart of the city. Eventflare moved fast, confirming availability, flagging that another party wanted the same date, and locking the space on the venue's first-come, first-served terms before it slipped away.
The evening itself was choreographed in three acts:
- A welcome cocktail hour with an open bar
- A formal seated dinner with three courses, each guest's plate selection collected in advance and black table linens dressing the room
- An afterglow happy hour with an open bar, a DJ, and the room turned over to celebration
Around the programme, Eventflare coordinated the sound system and microphones for the speeches and toasts, the branding on the venue screens, the bar packages including spirits, and the guest-by-guest menu logistics, chasing down the final plate selections right up to event day.
Results and Impact
Over two February evenings, 100 guests experienced a launch with real narrative: an intimate speakeasy welcome on night one, and a glass-domed dinner with speeches, toasts, and a DJ on night two, both coordinated end to end by one Eventflare manager working in Spanish with every venue and supplier.
The written feedback told the story: the client thanked the team for everything after night one, and after receiving the full photo album, closed the project with appreciation. Two venues, two moods, one launch delivered.
Wrapping Up
Product launches live or die on atmosphere, and atmosphere is a venue decision. By pairing a speakeasy reception with a glass-dome dinner, and handling both searches, both negotiations, and both productions as one project, Eventflare gave a global medical technology brand a launch weekend that felt designed, not booked.
Planning something similar? Browse Eventflare's venues in Barcelona to see what's available.
Managed by Camila Vaca
Event Manager, Eventflare
Camila ran both evenings from a single desk: sourcing and negotiating the venues in Spanish, securing the glass dome ahead of a competing booking, coordinating production, menus, and branding, and delivering the event album to the client after the final night.
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