20 Years in Style: How Eventflare Turned a Vision into a Riviera Celebration

The Brief: A Celebration of Legacy and Identity

Escentric Molecules' vision was crystal clear: to host an anniversary event that felt intimate yet spectacular, modern yet timeless. The experience needed to reflect twenty years of innovation and excellence, showcasing both their success and their spirit.

Eventflare was entrusted to handle the project end-to-end, from scouting the perfect venue and managing logistics to producing bespoke furniture, coordinating audiovisual design, and ensuring that every visual and tactile element aligned with Escentric Molecules' brand language.

With a compressed timeline and the client deeply involved in creative decisions, this project demanded agility, collaboration, and absolute attention to detail. Explore our Cannes event venues directory for similar spaces that pair heritage architecture with modern luxury.

Providing the Perfect Setting: A Villa Above the Riviera

Eventflare's local team did an extensive venue search through our Cannes directory before settling on a breathtaking villa perched in the hills above Cannes. The villa offered privacy, luxury, and sweeping Riviera views. The property featured expansive terraces, manicured gardens, and panoramic sea views, the ideal canvas for an evening of elegant celebration.

The decision was unanimous. The villa's architecture and atmosphere combined to provide both grandeur and intimacy, allowing the event to unfold seamlessly across both indoor and outdoor spaces. It offered an opportunity to create different experiences throughout the evening: a sophisticated arrival, an immersive networking area, and a vibrant social scene as the night progressed.

A Deep Dive Into Concept and Design: Turning Brand Into Experience

For Eventflare, the task was to translate Escentric Molecules’ identity into a live environment. Working closely with the brand’s marketing and design teams, we aligned materials, lighting, sound, and form to the same visual and emotional language.

Three key principles guided the design concept:

1. Elegance Through Simplicity. Every design choice had to feel intentional, not ornamental.
2. Consistency of Brand Expression. The event had to look and feel unmistakably like Escentric Molecules.
3. Seamless Sensory Experience. Guests should experience a cohesive experience between what they see, hear, and feel.

To realise this, we commissioned custom furniture and features, including cocktail tables, a product display, a branded DJ booth, and a lightbox for subtle storytelling. And each element reinforced the established brand palette and aesthetic.

Operational Mastery: Managing Every Moving Part

Eventflare served as lead producer, integrating concept, sourcing, production, and on-site delivery. This included:

• Venue Scouting and Site Visits to evaluate logistics, guest flow, and production requirements.
• Catering Coordination, ensuring menus, presentation, and service style aligned with Escentric Molecules' image.
• Audiovisual Design, including sound engineering and lighting setup tailored to the villa's layout.
• Transportation Logistics, with branded shuttle transfers running from the Carlton Cannes to the venue.
• Staffing and Event Management, ensuring flawless coordination across all touchpoints.

Each of these components was treated with the same care and creativity as the event design itself. For instance, shuttles were branded and host-led, turning even a simple transfer time into a considered prelude.

Sealing the Deal With Details That Turn Brand to Experience

One of the defining characteristics of this project was its relentless focus on detail. Eventflare's team worked with Escentric Molecules to curate every element of guest experience, right down to the glassware and crockery. The goal was to create visual harmony across every touchpoint, ensuring the brand’s design language came through—from the way champagne was poured to how canapés were presented.

The lighting design set the tone, linking architecture and ambience to the brand’s modern aesthetic. Warm, architectural lighting emphasised the villa's natural textures and surrounding greenery, while dynamic light cues transitioned the mood from daytime elegance to evening celebration. The DJ booth, designed exclusively for the event, was not only a focal point for entertainment but also a symbol of Escentric Molecules' modernity and creative energy.

The result was a setting that didn't just host an event; it told a story.

Turning an Ordinary Event Into a Night to Remember

The evening began at 7 PM, with guests welcomed at the Carlton Cannes, where branded shuttles awaited to transport them up into the hills. The 10-minute journey culminated in a champagne greeting at the villa, where panoramic views of the Côte d'Azur greeted guests as dusk settled.

The event unfolded as a networking and celebration evening, designed to foster connection and reflection. Between 7 PM and 11 PM, guests enjoyed a curated selection of cocktails, wines, beers, and canapés, designed to complement the relaxed yet sophisticated atmosphere.

A live DJ curated a playlist that evolved with the evening, beginning with soft lounge notes and building toward celebratory rhythms as the night came alive. Subtle changes in lighting guided the mood, with golden hues at sunset giving way to ambient tones that danced in sync with the music.

Every moment was carefully orchestrated to feel spontaneous, Eventflare's hallmark of a great event design.

Challenges: Precision Under Pressure

While the guest experience was seamless, delivery required exact coordination. Several creative decisions were confirmed close to execution, which called for rapid mobilisation without compromising quality. Eventflare’s supplier network and on-the-ground team enabled same-week fabrication, AV integration tailored to the villa’s layout, and staged load-ins to protect the property.

Clear run-of-show planning, shared approvals, and real-time comms kept every stakeholder aligned. The outcome? A controlled build and an evening that felt effortless to guests.

The Final Outcome

In the end, the anniversary celebration delivered exactly what it set out to achieve: a vibrant reflection of two decades of innovation, collaboration, and excellence. Guests left with a renewed sense of pride and connection, while the client gained a powerful expression of its identity, captured in a striking anniversary film.

For Eventflare, the project stood as proof of what happens when creativity and precision align: abstract brand values transformed into a living, breathing experience where every detail told part of the story.

Wrapping Up

This 20th-anniversary celebration in Cannes was more than a one-night event: it was a living expression of Escentric Molecules’ journey, designed and delivered with the artistry and precision that define Eventflare.

From concept and collaboration to craftsmanship and execution, every phase reflected Eventflare’s commitment to excellence and its passion for creating experiences that resonate long after the lights fade.

Ready to bring your brand’s story to life? Let Eventflare’s local experts turn your next milestone into an experience defined by design, precision, and storytelling.