Discover the event industry’s latest tips, tricks and trends
Creative Ice Breakers for Conference Networking
Life isn’t a movie with slick, immutable dialogue. Life is usually mind-numbing small talk.The icebreaker’s beauty is that its framework lays the foundation for sincere and organic conversations.Just think, one of your icebreaker games could spark a best-friendship. Who knows, a wedding toast could start with a humble reference to your event.We…...
How to Promote an Event on Social Media
The world of social media can take you down a confusing rabbit hole. Where do you start? Which platforms? Should you just tweet about it or should you post photos on Instagram as well? #WhatsGoingOn? It is quite normal to dwell on these questions when you need to promote an upcoming event. Well, you’re in…
Event Trends That Will Boom in 2021
It’s hard to imagine that the event industry will ever experience another year as turbulent as the one it’s just gone through. Thousands of events firms have shut down and organisers across Europe must rethink how they fundamentally plan their activities. As vaccination programmes gather speed across Europe, events firms are beginning to look nervously…
How to Make A Playlist for Your Work Parties
Making a playlist for a party is a lot like a regular job. If you make a mess of it, you’re going to hear about it. If you do a good job, sure, you might get a pat on the back. But you’re not going to win any medals.And it’s no mean feat either.…
What Do the Brexit Events Rules Mean for Our Industry?
From seizing ham sandwiches at border posts to the foreign football managers being locked out of England’s Premier League, the latest Brexit news is painting a picture of chaos and hardship, both for the UK and EU. But as both sides prepare to vote on the Free Trade Agreement brokered in December, what are the…
The Fatal Flaws of Virtual Events
From refusing to use self-scan checkouts to calling someone when it could be a text, people find ways to resist automation in all walks of society. The events industry is no different.We’ve come a long way from communicating by ravens. Even the miracle of the fax machine seems barbaric to us now. And though…
Why You Should Consider A Coworking Space in 2022
A coworking space offers more than just shared square footage to its residents. At their best, these shared workspaces provide an opportunity to network with other business owners, enjoy a stylish-but-functional work environment, and increase team productivity without dramatically increasing overhead. Below are five reasons to consider renting a coworking space in 2022. Flexibility No…
10 Super Corporate Event Themes
As an event planner, an engaging party theme makes any gathering or corporate event more memorable for your attendees. Each of your guests should be encouraged to photograph, provide feedback about your venue, and engage with their surroundings. A fun, cohesive event theme can help your audience naturally relax—while also demonstrating value to your sponsors.…
How to Use Negative Hotel Reviews for Positive Change
With the advent of sites such as Booking and Tripadvisor, the number of people sending hotel reviews has rocketed. In 2016 alone, the total number of customer reviews increased by over 200%, and now they are essential to the way we choose our accommodation. Over 95% of customers now consider hotel reviews important when researching…
How to Assemble the Perfect Conference Goodie Bag
The goodie bag is a compact, sought-after space used to represent your brand and your event partners. It’s an opportunity to offer something back to attendees in the form of useful, niche products, and energetic snacks to help keep them engaged during your event. If you plan on giving away goodie bags or boxes with…
Event Coordinator: Why It’s One of the Most Stressful Jobs
There are so many challenging jobs we could be doing right now. But in fact, research suggests that the role of Event Coordinator is right up there as one of the most stressful jobs of all. US recruitment site CareerCast, which publishes an annual ranking of the world’s most stressful jobs, has consistently named event…
Content Marketing Strategy: How to Create Killer Campaigns
Ten years ago, the concept of content marketing was barely a speck in the media galaxy. Now, it’s a dazzling comet with a value soaring past $400 billion, consuming vast chunks of conventional marketing on the way. But despite all this growth and excitement, content marketing is still an inexact science. Despite the amazing insight…
How to Survive Your Office Christmas Party
Mike Skinner once said, “If you start thinking you’re a state, you definitely are a state”. What he means is, you don’t realise you’re too drunk until it’s too late. As wise as this rhyme is, it doesn’t really help does it? But maybe this handy guide to handling your office Christmas party will.As…
How to Plan a Conference 101
When planning a business conference, build an event planning checklist as far in advance as possible. Many factors in event planning will always be out of your control, and you cannot please every single guest (or entertainer). However, forgetting to send itineraries or issue drink tickets is what can make a professional event planner look…
How You Can Use Augmented Reality at Meetings & Events
What Is Augmented Reality? It’s a question that many people probably don’t know the answer to. We understand the terms AI and virtual reality but augmented reality still bamboozles a lot of us.Well if you’ve ever played Pokemon GO (or seen other people playing), you’ll have witnessed augmented reality first-hand: computer-generated images are overlaid…
How To Hire A Corporate Event Photographer
You’ve worked hard to prepare your corporate event. The check-in area is streamlined; the tables and stage are decorated; the food truck is parked outside. After all this work, deciding to pass on a professional event photographer would be a disservice to you and your event. Why Hire a Professional Event Photographer? Depending on a…
5 Tips for Avoiding Common Event Planning Problems
Common event planning problems can arise due to procrastination, mismanaged event budgets, and unanticipated technical or legal requirements. As an event designer, it’s not easy to anticipate the details that will imprint on your audience, but you can always expect people to share their negative feedback first. Below are five tips for avoiding common event…
Millennials: The Death of Hotel Loyalty Programs?
They say that stats never lie, but some tell more truth than others. And in the case of hotel loyalty programmes and the Millennial generation, their candour is particularly brutal. Millennials are telling us, loud and clear, that the current hotel loyalty programmes are not up to standard. Surveys published in 2018 found that just…
How to Enhance Your Corporate Event With Gamification
Gamification enables teams to work together by exercising their mental faculties and bringing them together in a spirit of healthy competition. These benefits are even more critical in the new era of virtual events when we have to fight for every scrap of engagement and participation. If you’re not yet sold on the true gamification,…
Social Media Statistics You Need to Know
Social media marketing constantly shifts to meet the demands of new technology, younger audiences, and new advertising regulations.In 2020, the global lockdowns have spurred a surge in screen time across demographics and platforms, with consumers more attached to their mobile devices than ever before. As such, social media presence has taken on new importance…
Pop-up Dining Experiences: The Hottest Catering Trend
When millions of restaurants around the world shut their doors this year, few would have thought we’d be witnessing the birth of a catering trend that’s spicier than a jerk chicken fajita. But now, the trend is shooting up around us. Pop-up restaurants are opening everywhere, from parks and forests to warehouses and even private…
Tips for Creating Facebook Ads That Actually Convert
Facebook is big. It services upwards of 1.82 billion users per day, with more than 90% of traffic coming from mobile devices. The beauty of advertising to this huge audience is the amount of user data at your fingertips. Facebook allows you to target users by location, age, gender, hobbies, behaviour, and much more. Learn…
Five Key Event Management Skills
There’s no doubt it’s a tough time to be in event management. Jobs are hard to come by, demand is fluctuating wildly from one place to the next, and the overarching economic environment is as muddled and unsettling as Donald Trump’s rant on election night. Thankfully, there is still some reason to be cheerful. In…
10 Motivational Keynote Speakers For Your Next Tech Event
A keynote speaker can make or break an event. If you want to deliver impact, we recommend seeking an expert who can drive your conference’s theme home and inspire attendees. Below are ten of the best motivational keynote speakers for your next tech conference. 1) Eric Kinariwala: Healthcare Technology Kinariwala is the CEO of Capsule,…
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