Discover the event industry’s latest tips, tricks and trends
How to Understand Your Target Audience
The cornerstone of business growth and success rests squarely on understanding the consumers and audience that drive it. These are the individuals who have the power to either elevate a startup to new heights or bring it to its knees. A satisfied clientele fosters a thriving business, while discontent can lead swiftly to its demise. Therefore, a deep and accurate comprehension of your target audience is not just beneficial—it's crucial before launching any business venture or marketing initiative. It is the heart and soul of any thriving business; without this foundation, all other efforts are likely to prove fruitless.However, truly grasping the needs, desires, and behaviours of your target audience is no trivial task, and mistakes here are not just common but also costly. Misunderstanding your audience can lead to misaligned marketing strategies, product mismatches, and disengagement from the people you aim to attract. This can quickly escalate into financial losses, diminished...
LinkedIn Strategies for Driving Website Traffic
When hosting and marketing corporate events, it’s essential to build personalised strategies around each social media platform you use.Closely consider the intended audience and their location, as well as your budget, timeline, and venue. Your social media marketing strategy should be built on targeted, personalised content, and fuelled by data to drive more traffic…
How to Generate Traffic With Social Media Marketing
Customisation and personal interaction are key when considering your website marketing plan and how to generate more website traffic. Audiences want to receive media tailored to their personal narrative, and they tend to reject generic, one-size-fits-all content.Social media offers a window into the unique data of your followers—where they work, their favourite foods, or…
4 Tips for Growing Your Events Sponsorship Revenue
Securing events sponsorship revenue is salesmanship—and selling is not easy. Recurring revenue depends on your follow-through and ability to provide sponsors with niche access to their target audience. Once you can establish financial return on investment for your event, you should encourage sponsors to sign multi-year deals in exchange for greater access, exposure, and control.…
How to Host an Eco-Friendly Event
To professional event planners: Sustainable events should draw in guests who are enthusiastic about learning something new while deepening their connection with a given industry. If corporate events are to maintain profitability, prestige, and overall value, they must adjust to environmental realities and be willing to acknowledge previous shortcomings. In the wake of travel restrictions…
7 Tips for an Effective Virtual Brainstorm Session
In an age when we’re all working remotely, it’s easy to get stuck in a creative block. We can’t just go and tap some on the shoulder anymore when we’re short of inspiration. Brainstorming gives us a way around these blockages. Using digital technology, we can organise remote brainstorming sessions with teammates all over the…
The Best Tools for Engaging Virtual Attendees at Hybrid Events
As the events industry searches for a solution to the current crisis, hybrid events are offering a chink of light.Events planners see this form of gathering, which comprises a small physical attendance and an off-site visual audience, as a way to cater to huge audiences without breaching social distancing regulations. In one recent survey…
The Best Social Media Platform to Promote Your Event
Social media is assuming ever-greater importance for our industry. Not only do the social networks allow us to promote our events, they enable users to stay updated on the changing regulations and share best-practice guidance. This creates a constant cycle of communication which can in turn boost attendance. Around 43% of people are using social
Top Tips for Energising Your Event Attendees
Entertainment and interaction have always been crucial talking points within our industry. Everyone was trying to outdo each other with outside-the-box ideas, hoping to ensure that their event was the one that would capture people’s attention. But the current crisis has left us with a plethora of questions. How do you engage event attendees in…
How Will Brexit Affect International Events in the UK?
The UK event industry is worth over £40 billion and until recently it was the fulcrum of Europe’s corporate events sphere. Every year, millions flocked to venues such as the ExCeL in London, the NEC in Birmingham and the Manchester Central Convention Complex (previously known as GMEX). Britain’s outstanding transport links and its position as…
6 Movies That Show How Crazy Event Planning Can Be
Despite its massive size, the events industry and its professionals are rarely portrayed in movies. Perhaps a missed opportunity considering how the lives of event planners are, so to speak, quite eventful. We have compiled a list of 6 films that either portray, document or just laugh at the lives and projects of various event…
Web Summit 2019 Digest: What Trends to Expect for the Upcoming Year?
Once again we had the pleasure to attend and exhaust ourselves at Web Summit in Lisbon. If you couldn’t attend it or if you just need a refresh, we lay hereby a mini digest (mini because we couldn’t possibly attend all 200+ speakers) of the emerging trends in tech for the near future. Despite its…
6 Tips to Start Making a Zero-Waste Event
A 700.000-people event and no waste at all. At the beginning of this year, Waste Management sponsored the Phoenix Open in the US, making such a milestone possible by organizing the largest eco-friendly sporting event in the world. Many other companies and institutions throughout the globe have also been applying different tactics to minimize waste…
Why You Should Provide Activities For Your Event
Are you trying to make your next event the most memorable of the year? Booking the right entertainment activities is vital to take your event from good to great. Let me tell you why. Experiences Some might say true happiness lies in spending money on experiences rather than on physical items. This is why participatory…
Popular Trends For Your Next Venue
Forever gone are the days when events were restricted to four walls. Nearly any space has the potential to be your next special venue with the right approach. The venue should make an outstanding impression, even before arriving on the location. For example, imagine the face of your guests when you tell them that the…
7 Cool Activities We Saw On EventSummit 2019
Some weeks ago, our entire team piled up in a car and drove to Rotterdam to attend EventSummit 2019. Amongst the many amazing things we saw there, there were a number of activities that left us a great impression. Arcade Games A big classic: arcade games. Games on wheels was there showcasing their many different…
How To Organise A Product Launch
Your company just developed a new product and you need people to buy it? You want to launch this new product the best way possible? Introducing your new product in the market is as important as developing it. Here are 5 tips to make your product launch the most exciting one of the year. Host…
5 Tips to Make Your Conference Memorable
Organising an inspiring conference, where your guests are surrounded by like minded people, is not always an easy task. Below we’ve put out some pointers so you can boost that satisfaction rate. Get the sticker right There are many types of conferences: religious, informative, press, seminars… So your first task will be to trigger your…
Creating An Influencer Friendly Event
For many event organisers, attracting influencers to their event and engaging them is key to creating additional buzz and getting proper press coverage. Below are some insights on how we could make events more “influencer friendly” and increase the odds of bold and shiny media coverage. Get the invitation right An influencers decision to attend…
5 Tips For Throwing The Best Corporate Christmas Party
Its again this time of the year to get your annual office Christmas party organised. Here are 5 tips to have yours stand out and make it the most rocking party of the year. Drinks – Get A Signature Cocktail And Become A Master Mixologist Imagine the sheer of your coworkers when they take the…
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