Discover the event industry’s latest tips, tricks and trends
8 Surprisingly Common Workplace Challenges And How To Solve Them
As a stakeholder or manager at a workplace, you know that your success is dependent on maintaining an effective and productive work environment. You aim to create a smooth working environment where all employees thrive and the company grows.Source However, despite your best efforts, there are times when challenges arise that can impede your…...
4 Ways to Evaluate Your Event Marketing Strategy
Data is vital for all forms of marketing since it gives you insights into customer needs and trends that may influence the effectiveness of your marketing campaign. If an individual is interested in attending your event, there’s a huge opportunity to convert them into brand advocates and loyal clients. Source You might think that event…
7 Tips and Tricks to Hone Your Conference Networking Skills
The pandemic has left many people feeling stripped of their face-to-face communication skills after the shift to virtual programming.While the addition of virtual events as a part of daily activities is likely a change that’s here to stay, times are changing yet again, and live offerings are making a comeback. In fact, 76% of…
How to Get Sponsors for Your Event: 4 Steps for Your Organisation
Once you’ve perfected your event planning strategy, all that’s left is to source sponsors for the funds you need to actually host the event.Sponsorships play a key role in events and event promotion strategies. These sponsorships support your organisation’s financial goals and bolster brand awareness. The funding you receive from sponsorships offsets event expenses,…
16 Fantastic Ideas to Make Your Annual Corporate Retreat Memorable
The physical work environment is incredibly important for the motivation and productivity of employees. A study by the Harvard Business Review has shown that face-to-face interactions are 34 times more effective than online alternatives.Furthermore, around 81% of millennials reported to Forbes that face-to-face interactions with colleagues have significantly boosted their productivity.Therefore, it is…
5 Skills to Look for in Speakers at Your Next Conference
We’re not exaggerating when we say that your conference speakers can make or break your event. Poor conference speakers can create an intensely negative experience for attendees, greatly reducing the chances that they’ll want to attend your conference again next year.On the other hand, engaging, inspiring conference speakers can take your event to the…
How to Host the Perfect Brand Launch Event?
Before you decide to make your new brand of products or services available, you first need to unveil it. The best way to do it is by holding a brand launch. However, hosting such an event is not as simple as gathering interested people in one place and informing them about your new development. If…
Top CSR Events and Programs to Strengthen Customer Loyalty
Business leaders are typically on the lookout for fresh ideas to engage customers and improve their public image. From investing in pricey branding campaigns to rolling out customer rewards programs, nothing is off the table to keep your target audience coming back for years to come. That’s where corporate social responsibility (CSR) comes into play.…
How to Build Story For Your Company Profile Videos
Source: Nastuh Abootalebi via Unsplash Building corporate branding is a long-term process. As a business owner, you need to create your story and build the brand to let everyone know what they can find at your company. When creating a corporate video for your brand, you must work on building a good story before filming.…
The Ultimate Guide to Event Stage Design
Welcome, event planners, to our ultimate guide to event stage design. You’ll learn everything from research to planning and then execution. Most importantly, you’ll learn how critical this process is for producing top quality events.Because at the end of the day, of course, we should all be wary of putting style over substance. However,…
Event Videos 101: A Quick Guide
Videos are now widely chosen as a medium for introducing an event to the public. It has proven to be effective, inducing creativity and interest from both attendees and event planners alike.But why is video marketing important for event promotion? Well, for starters, it helps brand your event to attract more viewers, and secondly…
Event Marketing Under GDPR: What You Need To Know
Non-compliance with GDPR might result in some very substantial financial implications as opposed to current data protection standards. People are not yet fully conscious of their rights, but they will be soon; the inquiries will begin to pour in, as will the legal battles. We employ a variety of data collecting methods in the events…
5 Marketing Best Practices for Niche Businesses
Your business is unique! But that uniqueness is squandered if you don’t show it to your customers and potential customers. Instead of using a one-size-fits-all strategy, your business deserves a marketing plan tailored to your niche offerings.However, this doesn’t mean that anything goes. As much as it may seem like a vast unknown, niche…
Applying Customer Experience Essentials to Events: 4 Keys
Events are important investments of your business’s time and resources. An excellent event can generate positive ROI through lead generation and deepening relationships with customers, partners, and supporters.But an event that fails to generate engagement or anticipate attendee needs can have the opposite result—draining your resources and missing its targets. However, an unsuccessful event…
The Ultimate Guide to Hiring and Managing Volunteers at Your Events
Sure, event volunteers are a sure-fire way to save money when running events for your nonprofit organisation or community event. They can even be cost-effective ways of staffing your monetised events if you get your staffing right!However, the big picture idea surrounding event volunteers is that they are people who add depth to your…
10 Creative Ideas to Promote Your Corporate Event
Organising corporate events is an excellent way for companies to inform employees and members of the public, motivate their employees, celebrate company milestones, and more. However, such events must be appropriately promoted in order to successfully yield the desired results. And effective promotion requires a bit of creativity. To help you with this, our article…
14 Useful Interactive Tools for Hybrid Events
Company events can be a great way to build morale and bring employees together, but they can also be expensive to put on. A lot goes into an event, such as the food and drinks to the entertainment.The shape of events is changing, however. Due to the pandemic and the rise of remote working,…
32 Unique Ideas for Branded Event Merchandise
Branded merchandise is a regular fixture at corporate events. This much we all know. And sadly, we also all know that branded merch can be pretty generic.But the event industry is going through radical changes, from the advent of hybrid events to gamification and more. So why should your event merchandise efforts remain stagnant?…
How to Drive Revenue Beyond Ticket Sales
Every good event planner is constantly thinking about how they can increase their event revenue. And here you are, reading our guide on how to improve your event revenue beyond ticket sales.So you’re a hungry and motivated individual. Good. We’re glad you’re here. Today we’re unloading our top tips for making more money from…
Why You Should Hire a Production Company for Your Virtual Events
It’s an age-old question: to in-house, or not to in-house. Today we’re posing this question in regards to virtual event production.And what a relevant question it is. Everyone in the event industry is attuned to the fact that virtual events have risen dramatically; moreover, they’re going to continue to be part of the industry…
How to Write an Event Sponsorship Proposal
Writing an event sponsorship proposal is hard, yes. However, it’s also very rewarding – literally (because it gets you money) and figuratively (because it’s an academic exercise turned love letter to your event.) But to get down to brass tax, sponsorship is crucial to the event industry at both ends of the spectrum, from week-long…
5 Convention Planning Best Practises for a Better Event
From Comic-Con to SantaCon, there are plenty of conventions worldwide that offer unique experiences for fans and enthusiasts of niche topics. There are even conventions for those who want to dress up as Abraham Lincoln or celebrate clown culture.In addition, conventions are often held to bring business or industry professionals together to discuss important…
Event Invitation Emails: Common Mistakes to Avoid
There is no better way of reaching an audience and boosting attendees than through email marketing.Because did you know that email marketing drives an average of $44 for every $1 spent? That’s a pretty good return! However, for your email marketing campaigns to succeed, you need to make sure they are put together effectively.…
Designing An Effective Board Meeting: 5 Things to Consider
As a board member myself, I know what it’s like to sit through one of those meetings that feels like it could have been an email, or one that seems never-ending. Whether it’s due to a skimpy or overstuffed agenda, poor attendee participation, or awkward meeting space, there are plenty of reasons why some board…
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